The Editor’s note: we whole heartedly believe no matter what size a person, beautiful dresses should be available to all women. The term “plus size” is used to help connect us to women who want to wear beautiful dresses as well. We hope you understand that at Formal Dress Shops our goal is always to have our clients come first.

Sports Illustrated swimsuit model, Ashley Graham, is tall, bosomy, and has lots of curves.  In the modeling world, her physical attributes also come with a very special title.  Ashley is considered a “plus size” model.  And her inclusion in the yearly swimsuit edition of every man’s favorite magazine has received a great deal of media coverage this year.  Finally, a women with rather “normal” measurements is getting her share of the spotlight.  And almost overnight, Ms. Graham has become an Internet sensation.

But some women are still a bit miffed at the way that the whole topic is being discussed.  It seems as if most of the articles written about the lovely Ashley include somewhere in the very first paragraph the term “plus size model.”  Is this really necessary?  Is this really accurate?  Is a women with a size 12 to 14 figure really considered “plus-size?”  By most women’s standards, Ashley is considered to have a very normal weight and shape for the majority of women in America.  But by the media’s standards, 95 percent of all women should automatically be labeled with this less-than-appealing moniker, “plus size.”

The Lane Bryant retail chain has created their own unique alternative, “her size.”  Other industry insiders are pushing to change the term “plus size” to “normal size.”  And some women in certain circles are choosing to relabel these fashions as “fatshions,” a re-empowering of the words “fat + fashions.”  Then we have a personal favorite, “curvy.”  This provides a certain “va-va-va-voom” appeal like that of Sophia Loren or Marilyn Monroe. But why do we need a specific label in the first place?  Since the majority of American women fall into this oddly named category, can’t we just do away with the need for a special term altogether?